The Pittsburgh Pirates announced today a multi-year partnership with Van Wagner Sports and Entertainment, one of the nation's leading sports marketing and media sales organizations. As part of the agreement, Van Wagner will maintain and operate the home plate and first base rotational signage at PNC Park and make adjustments to maximize exposure for partners of the Pirates.
Adjustments in-park include installation of a new, improved home plate signage machine and changes to the signage along the first base line that will showcase the capabilities of Van Wagner, while providing an upgrade for the Pirates and their advertisers at PNC Park.
"We are very proud and excited to be back working closely again with the Pirates organization," said William Barbera, Senior Vice President of Sales for Van Wagner. "The Pirates are a resurging brand and there are many exciting improvements being made at PNC Park. We see great opportunity with this partnership for many years to come and on many different levels."
The Pirates partnership with Van Wagner allows the organization to maintain a focus on maximizing the commitment to corporate sponsors and enhance the atmosphere at PNC Park. Van Wagner's Media and Properties division delivers advertising, sponsorship, and programming opportunities with best-in-class sports properties to corporate marketers while providing a suite of services focused on enhancing the fan experience.