Pirates to introduce dynamic ticket pricing

Pirates to introduce dynamic ticket pricing

PITTSBURGH -- The Pirates will be introducing a new ticket-pricing system -- referred to as dynamic ticket pricing -- for select seats during the 2012 season.

Using a software analytics program called Qcue, prices for approximately 1,400 bleacher general admission seats will be determined based on demand for that particular game. These bleacher tickets will go on sale 10 days prior to each home game and will then be adjusted, higher and lower, as demand dictates.

More than one-third of Major League teams, as well as several other professional sports teams, already utilize a similar pricing system.

All other single-game tickets that have not been set aside for dynamic ticket pricing for the 2012 season will go on sale beginning at 10 a.m. ET on Saturday. These tickets can be purchased on pirates.com, as well as at the David L. Lawrence Convention Center, which is the site of this weekend's PirateFest event.

Jenifer Langosch is a reporter for MLB.com. Read her blog, By Gosh, It's Langosch, and follow her on Twitter @LangoschMLB. This story was not subject to the approval of Major League Baseball or its clubs.